First impressions matter. It takes less than a second to subconsciously form an opinion about a business and those first impressions are 90% design-related.
A brand logo is exclamatory. It evokes a sense of connection between a brand and consumers. The right design inspires loyalty. With the commitment to continual reinvention and imagination, a logo design can continually make connections with the target demographic, which is the epitome of timelessness.